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About Us

We’re Duane and Annette Siebert.  The groundwork for was laid in 1987 as the in-house advertising and marketing department for our very first bricks-and-mortar company in Chicago, Illinois.

Despite the fact our in-house designed and manufactured physical products worked as well as the name-brand competitors’ products (at a fraction of their price) we knew our products wouldn’t sell themselves and we needed leads.

This set the course for all of our marketing endeavors for all of our businesses since then, offer the same quality for a huge discount and market the daylights out of it! – we called that our “McDonald’s strategy”.  They aren’t the biggest because they sell the world’s best burgers, they’re #1 because they’re the best at marketing burgers and fries!


Our strategy was simple and serves us to this day:   Use the most effective and affordable means available, generate as many leads as possible and contact them IMMEDIATELY to determine which ones are true prospects and then turn them into clients/customers.

We answered our phones live and still do.  Then we set out to provide the best customer service possible and “out-Nordstrom Nordstrom’s” and also promised lightning-fast order processing, shipping, etc.  W
e capped it all off with our six word “No time limit – No fine print” guarantee.


Keeping a never-ending supply of new leads/prospects to ultimately hit gold, a client/customer, is an absolute necessity.

But, what was the absolute GOLD lesson we learned was in the arena of reputation and reviews (to date on ShopperApproved we have almost 6,000 nearly perfect 5-star reviews).  We spun off to bring all of the lessons we have learned, the partnerships we have formed and the knowledge and expertise our 3+ decades of fighting the advertising, marketing, web presence and reputation/reviews battles to our clients so they can focus on what they do best.

We look forward to sharing our knowledge with you!