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BBB recommends reputation management as a cornerstone for business success

It’s hard to imagine a more powerful asset to your business than a great reputation.  Priceless in value because, as Harvey Mackay, New York Times best-selling business author, says, ”You can’t buy a good reputation — you must earn it.”   A key to business success is creating a reputation of excellence. While that takes time, strong business reputations are routinely credited for sales growth, loyal customers and attracting higher quality employees.  Brand reputation is also a powerful tool to stand out from your competitors.  According to statistics from Salesforce research, 95% of customers will be loyal to a company with a reputation they trust, and more than 90% are more likely to recommend the business. 

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