Is your website...
DEAD or ALIVE?
98% of websites are DEAD! Your website assumes your visitor knows what to do - "Should I click, do I search, do I visit this page, what should I do?" As you can see we fix that by automatically engaging your visitor, conversationally, naturally, instantly, 24X7X365 - dramatically reducing unnecessary calls, chats and emails. A WIN/WIN/WIN for your visitors, your team and YOUR BOTTOM LINE!!!
Radio Station 'WII-FM'
The 'radio station' WII-FM ("What's in it for me?") is constantly playing in a prospective student's head when they visit your website. Are you playing their 'favorites' (providing those answers) when they are 'tuned in' to your school website? (Our AI/P-STEM technology does that for your school!)
A.I. 'Aspirational Inspiration'
'Aspirational Inspiration' is the technology of presenting the benefits attending your school offers in a way that inspires your website visitors to see it as their #1 solution to achieve their aspirations for their job and their entire future.
P-STEM 'Prospective Student Testimonial Engagement Machine'
Your best 'salespeople' are your past and present students. Prospective new students can best relate to the real-life testimonials provided by your student testimonials eliciting a, 'That sounds like ME!' 'If they can do it, so can I!' reaction
What is 'WII-FM'?
There’s a ‘radio station’ constantly playing in our heads that has been called ‘WII-FM’ (‘What’s in it for me?’) We all think that way. If your website plays a visitor’s ‘favorites’ by displaying information that speaks to their ‘What’s in it for me?’ they are far more likely to be drawn to what your provide.
A visitor to your school’s website has thoughts racing through their head, ‘Can I do this?’, ‘Is this for me?’, ‘Should I go to college instead?’, ‘Will this be too hard?’, ‘Can I afford this?’ The thoughts questions go on and on.
School instructors or administrators can answer those questions, but our AI/N-STEM technology showcasing past and present students’ experience resonates far more with their ‘WII-FM’ thoughts playing in their mind.
How does 'AI' work?
Our A.I. – ‘aspirational intelligence’ is someone seeing what they aspire to and being inspired to believe they can achieve their dreams. The classic, ‘If they did it, I can do it’ way of thinking. By directly addressing your visitor’s WII-FM question your school’s website should boost their ‘AI’ (aspirational intelligence) confidence level. The more compelling the information you provide (done best and most convincingly through the words of past and present students) the more likely the prospective student will feel, ‘That sounds just like me! I’m were they were and now they’re where I want to be!’ Great examples we’ve all seen (but never thought about from an ‘aspirational Intelligence’ standpoint) are Pro-Active commercials, Weight Watchers commercials and casino commercials. They display real people, facing the same issues their target market is thinking about and they display their real-life results and always use real people telling their own stories (and stories in which your average visitor can see themselves are the ‘favorites’ that audience wants to hear). Our AI/P-STEM system does that perfectly on your website in a very low-key, totally non-‘salesy’ way (and for less than your average ‘Happy Meal’!)
What is P-STEM?
ProxiSpeak’s P-Stem (Prospective Student Testimonial Engagement Machine) assists your team in effortlessly collecting real-life testimonials from your past and present students detailing how attending your school has impacted their lives and what it means to them.
A visitor to your school’s website has thoughts racing through their head, ‘Can I do this?’, ‘Is this for me?’, ‘Should I go to college instead?’, ‘Will this be too hard?’, ‘Can I afford this?’… the thoughts and questions go on and on.
School instructors or administrators can answer those questions, but our AI/N-STEM technology showcasing past and present students’ experience resonates far more with their ‘WII-FM’ thoughts playing in their mind.
Our invaluable team of experts
The volume of Big Data we collect and the technology behind our Artificial Intelligence on their own make our resources among the best in the world. But it’s our team of 25+ advertising experts who utilize that information and technology to create and implement a custom digital marketing programs for your brand bringing those advantages directly to your website, your property and your bottom line.
"Half the money I spend on advertising is wasted; the trouble is I don't know which half."
"If you build it, they will come..." (assuming Google finds you, first and tells the world about you)
"Sometime you wanna' go where everybody knows your name and you're always glad they came..."
Trade Schools - our only focus...
More visitors to your school’s “clicks and mortar” web property ultimately brings more visitors to your “bricks and mortar” property and it all begins with a phone call (and our deep-dive Proxi-analysis and experience-driven recommendations are yours to keep with absolutely no obligation!) Click the “Let’s Talk” button to schedule a call.